Turn Dealers Into Advocates: How a Simple Asset Folder Can Multiply Your Brand Reach

Help Your B2B Partners Promote You

When you’re running a B2B business, every ounce of time and effort counts. You’ve poured energy into developing your products, marketing your brand, and keeping customers engaged. But here’s the secret: you don’t have to do it all alone. One of the simplest, most effective ways to grow your reach is by creating a dealer assets folder — a ready-to-go toolkit of content your partners can use to promote you.

Think about it: most dealers are juggling dozens of products and don’t have the time (or resources) to create fresh content for every brand they carry. By providing them with branded assets, you not only make their job easier, you also give your own business free, authentic promotion across multiple touchpoints.

Why Dealer Assets Matter

• Stay Top of Mind: A simple “Now Carrying,” “Restocked,” or “New Release” post with your logo keeps your brand in front of new and existing customers.

• Validate Your Brand: When dealers share your products, it creates instant credibility and trust.

• Strengthen Relationships: Supporting your dealers with ready-made content makes you a more desirable partner to work with.

Instead of letting your marketing efforts live only on your own channels, you’re multiplying your visibility by letting dealers amplify your message.

Content That Works Across Platforms

Your dealer assets folder doesn’t need to be complicated. A set of high-quality product photos or a short 10–15 second video can be repurposed across websites, Instagram, Facebook, and even email newsletters. When your dealers have content that feels professional and polished, they’re more likely to share it — and that builds awareness for both of you.

How [echo]root Can Help

Not sure where to start? That’s where we come in. At [echo]root, we create custom product photos and short-form videos designed with both your business and your dealers in mind. We’ll provide two versions of every asset — one for your own brand channels and one that your dealers can easily post themselves.

With creative services tailored for small businesses, you’ll have a library of assets that keep your brand looking professional, consistent, and easy to share.

Explore our Creative Services and let’s create content that empowers your partners to promote you.