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Front Runner Outfitters
As the Art Director for Front Runner Outfitters, my role was multifaceted. I spearheaded the development and management of the brand’s identity, ensuring it resonated across global markets. This involved leading an international design team, creating artwork for worldwide distribution, and consistently updating the homepage through Magento. I also designed and managed comprehensive marketing campaigns, crafted social media and PPC ads, and led lifestyle photography. My responsibilities extended to managing in-store displays, producing extensive B2B materials, and maintaining a cohesive brand image across all platforms and materials
Full-spectrum campaign development and management
The “Find Anywhere” campaign by Front Runner Outfitters was a comprehensive marketing initiative. It showcased an adventure seeker using Front Runner’s tough and reliable gear in various challenging environments. As a key contributor to the campaign, I was involved in its creative development and execution across multiple platforms, including the website, social media channels, email marketing, paid digital and print ads, and in-store displays. The campaign effectively highlighted how Front Runner’s products empower adventurers to explore remote and demanding locations.
Print Ads
I crafted visually striking print ads, encapsulating the essence of adventure and resilience, and perfectly aligned with the brand’s robust off-roading ethos.
Print Ads
I designed innovative in-store displays, creating immersive experiences that vividly showcased the brand’s adventure-ready products to customers.
Social Campaigns
I successfully launched a dynamic social media campaign for Find Anywhere, featuring a series of captivating Instagram stories and targeted social ads to engage and expand our audience.
Apparel
I conceptualized and designed a unique shirt for Find Anywhere, managing the process from artistic creation to sourcing production for the final high-quality garment.
Email Campaigns
I developed engaging email campaigns, strategically designed to captivate subscribers and effectively communicate the brand’s latest offerings and adventures.
Blog
I enhanced SEO and campaign awareness by crafting a strategically optimized blog article that drove traffic and engaged our target audience.
Full-spectrum campaign development and management
The “Find Anywhere” campaign by Front Runner Outfitters was a comprehensive marketing initiative. It showcased an adventure seeker using Front Runner’s tough and reliable gear in various challenging environments. As a key contributor to the campaign, I was involved in its creative development and execution across multiple platforms, including the website, social media channels, email marketing, paid digital and print ads, and in-store displays. The campaign effectively highlighted how Front Runner’s products empower adventurers to explore remote and demanding locations.
Vehicle Landing Pages
Shop by Vehicle
Improved UX/UI Experience
Brand ID & Guidelines
Press
I expanded our PR efforts by strategically employing backlinks to enhance our online presence. This approach involved collaborating with relevant platforms to create and distribute content that linked back to our website, effectively boosting our search engine visibility and credibility. This method not only drove traffic but also positioned our brand more prominently in the digital landscape, leveraging Avantelink’s network to maximize our reach and impact in the market.
Developing B2B resources for a new dealer program involved creating comprehensive materials and tools designed to facilitate and strengthen business partnerships.
Lead Lifestyle Photographer
As the lead lifestyle photographer, my role entailed scouting and selecting locations, often in exotic locales, to capture the essence of adventure. I also managed talent booking, coordinating with individuals who embodied the adventurous spirit. My photography focused on depicting authentic, engaging experiences, highlighting both the excitement and the beauty of adventure travel. This role required not only a keen eye for visual storytelling but also the ability to adapt to diverse environments, all to vividly bring the adventurous lifestyle to life through my lens.
Tradeshows
Designing booths for trade shows involved creating engaging and visually appealing spaces that effectively represented Front Runner Outfitters’ brand and products. My role extended beyond design to attending these events, ensuring that each booth provided an immersive experience for attendees, and facilitated meaningful interactions, thereby strengthening the brand’s presence and relationships within the industry.
Social Media Influencers
I spearheaded the development of social media influencer marketing for Front Runner Outfitters. This involved identifying and collaborating with top adventure photographers and influencers in the outdoor space. My focus was on creating partnerships that aligned with our brand’s identity, leveraging their influence to authentically showcase our products and enhance our brand’s visibility and appeal within the adventure and outdoor enthusiast community.
Brand Partnerships
In my role, I significantly enhanced brand visibility by leveraging strategic brand partnerships. This involved identifying and collaborating with complementary brands and influencers, creating synergistic marketing efforts that broadened our reach. Through these partnerships, we were able to tap into new audiences, share resources, and co-create content that resonated with a wider demographic, thereby amplifying our brand’s presence in the market.
